Client

UK Northern Powerhouse Conference

Location

MANCHESTER

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Quatro provided public relations support to the inaugural UK Northern Powerhouse International Conference Exhibition, which was held at the end of February 2016.

With limited brand and name recognition, we were determined to make the conference a must attend event on the Northern Powerhouse.

We generated around 100 pieces of print, online and broadcast media coverage for the conference in key publications including The Financial Times, Independent, BBC, Sky News, Manchester Evening News and the Yorkshire Post. At the event itself, we ran a successful ‘Media Hub’ and arranged dozens of media interviews over the two-day event

We led the conversation online with the #UKNorthernPowerhouse16 hashtag featuring amongst the country’s trending topics.

Following a fully integrated public relations strategy, over 2,000 people attended the conference. A commercial success for our client.