Case Studies

The Rockwell, London

Our Brief

From April 2006 we worked on the launch of The Rockwell, a boutique hotel in South Kensington.

Tactics:

1. Media strategy for the launch of the hotel
2. Launch party – attended by figures from the London social ‘scene’
3. Advising on all marketing and positioning activities
4. Photo-shoots to build celebrity endorsement
5. Press releases
6. Press stays
7. Reviews of restaurant One-Eight-One

Results:

• Significant national and international media coverage which has helped to position the hotel in the highly competitive London market. Inclusion in Conde Nast Traveller Hotlist 2007.
• Room bookings are at a satisfactory level with loyal customer base.
• The hotel has the ‘buzz’ that comes with celebrity endorsement.

 

See the hotel for yourself.

 

How Quatro Can Help You

Quatro's hotel team includes professionals with experience in journalism, international hotel management and property marketing. We understand the needs of the hotel investor, hospitality business and travel and lifestyle media.

For more information, contact Louise Rodgers on 020 7566 7966.

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