Watford Health Campus
Our Brief
To help raise awareness and build local and regional support for the Watford Health Campus - a £1bn regeneration project that includes a major new acute hospital, redeveloped football stadium, 300 new homes and commercial uses.
Added challenges
A new PFI hospital is a highly political issue. In addition, a new hospital located in Watford immediately becomes contentious issue for other communities in West Hertfordshire worried about the future of their own local hospitals. Traffic and transport is major headache in Watford, compounded by match traffic for the Football Club.
Programme duration
Aug 06 - ongoing
Our approach:
Launched the Watford Health Campus Masterplan at a Parliamentary reception Organised a comprehensive public consultation programme:
- Detailed briefing programme for local, regional and national opinion formers and decision makers.
- Reached across the region with a six week long consultation roadshow visiting all the main communities.
- Produced consultation materials including a newsletter and interactive website.
- Initiated a regional media campaign in support of the consultation.
- Well attended Parliamentary launch.
- Positive briefings with key stakeholders.
- Significant positive coverage in the local and regional media.
- Well attended consultation events.
Impact:
Watford Borough Council's Development Control Committee granted planning consent to the Watford Health Campus masterplan on 15 May, 2008.
The consultation generated significant interest in the project and an overwhelmingly positive support for the project.
How Quatro Can Help You
Quatro brings together individuals with a wide range of specialist skills, hands-on experience and contacts – all gained within the property, planning and regeneration sector.
Our services include:
- Political and stakeholder audits
- Public consultation programmes
- Public affairs management
- Brand positioning and marketing
- Media relations
For more information, contact Gary Pleasants on 020 7566 7963.
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