SUCCESSFUL FIRST PRESS TRIP TO LAAX
Quatro’s first press trip to Laax in Switzerland took place over the first weekend of February. With Account Director Beate Pechmann stricken with a slipped disc, Account Executive and proficient skier Julie Giraud stepped up at the last minute to escort nine journalists to the resort for which Quatro has been managing PR in the UK since October 2008.
The group enjoyed two days’ skiing and a full après ski experience – with one journalist commenting “We were in very safe hands with Julie, who executed the trip extremely efficiently and with ease. She's a great ambassador for both Quatro and Laax and it was a pleasure to spend time with her on the recent ski trip.”
Friday 6 February 2009
Parmalink:
http://www.quatro-pr.co.uk/Laax-Press-Trip
