Retained by Hyde Housing Association to provide a full communications service during a proposed stock transfer in London Borough of Lewisham, Quatro designed and managed a series of profile raising events during a 12 month period.
- Diverse and hard to reach audience
- Disengaged community
- Distilling often technical subject matter into engaging events
- To design a series of engaging events to attract the maximum audience and raise the profile of the proposals amongst target audience
- Maximise opportunities for personal contact between Hyde staff and stakeholders
- Devised show home launch event and ‘marketing concept’ through which to promote visits to the homes
- Produced an engaging DVD with local celebrity and associated launch event
- Summer fun day with community choir, local band, DJ and steel band
- Beat the goalie competition with Millwall FC Supported a graffiti art project with local young people
- Tea, cake and silver surfer sessions with older audience
- Area walkabouts for local people to highlight issues – Street Walks
- Door knocking event and ‘while you were out’ session – Street Talks
- Presence at large superstores in the area
London Borough of Lewisham.
Hyde Housing Association, part of The Hyde Group