Quatro Destinations was appointed to support the launch of Hotel Monte Mulini, the first five star-hotel in the Istrian town of Rovinj, Croatia and establish Rovinj as a luxury destination.
- Working with the hotel to compile English-language press materials
- Identifying key messages to establish Rovinj as a destination for luxury travellers including water sports such as sailing and diving, Spa, Mediterranean gourmet cuisine and quirky local events
- Devise a creative media strategy to ensure exposure in the UK
- Introducing Hotel Monte Mulini and Rovinj to consumer press
- Organising and implementing press trips to the hotel and region
- Considerable coverage in national and international luxury travel magazines and newspapers
- Raised awareness of Rovinj as one of Croatia’s luxury travel destination with a focus on gourmet and romantic travel
- Pre-opening coverage on Croatia’s most anticipated five-star hotel opening of 2009 within design and architecture media
- Successful Press trips with a range of journalists
- Retained PR agency since 2008
Maistra Inc, a leading hotel company in Croatia, part of the Adris Group