Quatro was retained in June 2010 to raise the profile of Graven Images work in the leisure and hospitality sector, targeting a broad range of specialist and professional media as well as leading consumer titles.
- Graven Images is based in Glasgow – leading to frequent references by London-centric media to “Glasgow-based”Graven Images, an unnecessary distinction and one which possibly compromised the international nature and approach of the client.
- In a competitive sector, the need to communicate Graven Images’ USPs to improve market recognition and increase the company’s market share.
- Preparation of press pack and creation of image library
- Meticulous database management for example to ensure all leading design blogs included in press release distribution
- Targeted focused press releases relating to new project completions with organised and systematic follow up
- Liaising as necessary with client organisations to ensure joint working
- Drafting and placement of features in specialist titles
- Arranging interviews and comment on key projects with selected publications
- Coordinating entries for key industry awards
- Increased exposure for client projects with mentions across a wide range of media including Conde Nast Traveller, Elle Decoration and Evening Standard
- Placement of extensive articles in leading titles including Hospitality Design Magazine, Caterer & Hotelkeeper and Casino & Gaming International
- Gained recognition in leading design titles and online media for Graven Images lead role in interior design of Hotel Missoni Kuwait
- Total AVE of media coverage achieved during first six months of commission approximately £0.5m Commission extended for a further one year