Glyndebourne’s iconic turbine was launched by Sir David Attenborough in January 2012 at a high profile launch event attended by national, broadcast, regional, trade and consumer journalists.
Quatro was delighted to assist with the media relations and wider communications for the launch of Glyndebourne’s wind turbine, the UK’s first to generate energy to power opera.
Glyndebourne’s turbine was launched by Sir David Attenborough in January 2012 at a high profile launch event attended by a wide array of journalists.
Quatro was tasked with establishing contacts with energy and environmental journalists and selling them Glyndebourne’s story. Extensive positive coverage was attained in national, broadcast, trade, consumer, regional and local media - endorsing Glyndebourne as an innovative environmental organisation. Coverage highlights included The Guardian, Countryfile Magazine, Utility Week, realPower magazine, BBC Radio 4, BBC South East and Sussex Express.
Hundreds of social media posts praised the project and the coverage and just days after the launch Opera Anywhere used social media to announce its intention to install a wind turbine.