Engaged to support consultation activities surrounding the preparation of an Area Action Plan (AAP) for the 285,000sqm Aylesbury Estate and surrounding areas in south London.
- The Estate has a troubled history of failed proposals for its future
- The Estate is considered one of the most notorious in the UK
- Demolition and rebuild proposed as the new way forward
- High degree of consultation fatigue
- The consultation strategy had to focus on refreshing local interest and attract a high number of residents, particularly those who had not previously been involved.
- Provide specialist support and creative ideas to reach and involve hard to reach groups
- Assist the council with the organisation of the public events
- Advise on exhibition and newsletter content and presentation
- Compile stakeholder databases
- Organise special viewings, information station and on-site surgeries designed to target hard to reach groups
- Participation increased 38%
- 70% response rate from questionnaires
- 32% non Aylesbury residents participated, indicating engagement with the wider impacted community
- 11% engagement rate with 16-24 year olds, up from almost zero
- Mix of attendees reflected the areas diverse make-up
- 77% said as a result of the exhibition they knew more about what is happening
- 85% said the event was useful / interesting
- More than three quarters of respondents (78%) agreed that the proposals represented the best way forward for the redevelopment of the estate.
London Borough of Southwark
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