Quatro has been involved in providing communications consultancy for this unique, high profile project for the past decade from the 60,000 seat stadium and delivery aspects to subsequent applications for new homes and a waste recycling centre.
- Complex and controversial proposals.
- 25,000 local residents surround the site.
- The largest regenerationproject the local authority had ever considered.
- A significant opposition 'consortium' of 16 local resident and environmental groups.
- Emotive issue with the clubs loyal fans, Arsenal had played at Highbury for 87 years.
- Sceptical local, regional and national politicians.
- Set the agenda for debate, it's not just about football.
- Be open and available to discuss plans.
- Plans available online, on CD and through two information films.
- Involving as many people as possible from the local community, attend local meetings.
- Mobilise supporters.
- Maintain momentum and provide regular information to all stakeholders.
- Political contact programme to ensure key decision makers are well briefed.
- The extent of the public consultation programme encouraged informed debate.
- Those against the plans acknowledged the consultation had been inclusive and well organised.
- Positive response to comments, plans were changed on three occasions.
- Freepost feedback card, on two occasions, resulted in over 70% supportive responses.
- Positive national press coverage.
- Local press took regular but ultimately supportive interest.
- Islington Council approved the masterplan with 34 members voting in favour, 7 against.
- The Secretary of State decided against a public inquiry.
London Borough of Islington.
Arsenal Football Club.