62-storey tower with off-site affordable

Quatro successfully steered a contentious residential-led project through planning and engaged 15 supportive young people to attend planning committee, the first time this had happened in the borough.

  • Two planning applications linked by the S106 contribution - a 62 storey tower and a 200 home development primarily for social rent
  • Negative local audience
  • Considerable anti-campaign established
  • Turbulent local politics
  • An unpredictable planning committee
  • To start afresh with the local audience
  • Widen the debate
  • Raise the profile of the housing situation in the borough
  • Early engagement with select residents to discuss plans and consultation strategy
  • Three full public events and a Q&A session
  • Project websites and series of informative newsletters
  • Local councillors and those with an interest in local housing issues were brought on board
  • Engaged local media
  • Run a workshop with young people from the local school to discuss planning and housing issues

 

  • A supporters petition contained some 100 local signatures
  • 15 young people attended planning committee to support the application, the first time this had happened in the borough
  • Young people wrote an open letter to the chair of the planning committee and its members urging support for the scheme
  • Planning permission was granted for both schemes

London Borough of Tower Hamlets.

Glenkerrin, an Irish and International property development company focussing on developing large scale residential and commercial projects.


  • Public affairs
  • Public consultation
  • Media relations
  • Website design
  • Statement of Community Involvement

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